Innovative and mesmerizing are synonymous with the photographic artistry of Donna Permell. For more than 25 years, this much-admired photojournalist has been telling exceptional stories through her cutting-edge use of technology, her personal rapport and depiction of celebrities, along with her unique perspective. A highly sought after artist, Permell's work has been featured in notable global publications such as Elle U.K., Essence and Glamour.

Permell's affinity for working with textures, alternative lighting and imagery are evident in her commissioned works. "I have always been a fan of simple stories that address complex issues," she says. "At first sight, observers simply see a recording artist, but I see an individual who is improving his or her society through their mission and I express that through my work."

Since falling in love with the flash at 15, Permell has perfected her craft and lends her talents to developing the next generation of photographers by mentoring students of the arts and advocating for women's empowerment worldwide. She is actively engaged with Production Partnerships for Women & Film. She is also an active member of the Associated Press, National Press Photographers Association, Professional Photographers of America, Advertising Photographers of America, Wedding and Portrait Photographers International.